How to Choose the Right Wig Color for Your Skin Tone

Choosing a wig color isn't just about going blonde or brunette - it’s also about finding the right undertone to complement your skin. That’s where warm, cool, and neutral tones come in. But what does it all mean, and how do you know which one fits you? Let’s break it down!

Warm, Cool, and Neutral: What Do They Actually Mean?

Hair colors (and wig shades) can be categorized by their undertones, not just their surface color. 

• Warm tones have hints of gold, red, yellow, or honey.
• Cool tones include ash, platinum, blue, or violet hues.
• Neutral tones are a balance, sitting somewhere in between - neither too warm nor too cool.

The goal is to find a wig that complements your skin’s undertone. But how do you find that? Let me show you!

Blonde

Blondes are found at level 5 and higher lightness and can be found in cool and warm shades

1. Light Ash Blonde
2. Light Golden Blonde
3. Medium Ash Blonde
4. Dark Cool Blonde
5. Dark Golden Blonde

Brunette

Brunettes are typically level 6 and darker and can also be found in both cool and warm shades.

1. Lightest Golden Brown
2. Light Ash Brown
3. Medium Caramel Brown
4. Medium Cool Brown
5. Dark Golden Brown
6. Soft Black
7. Blue Black

Red

Reds are found along the lightness level spectrum but are typically warm in base tone.

1. Strawberry Blonde
2. Light Auburn
3. Medium Mahogany Brown
4. Dark Spice Brown

How to Find Your Skin’s Undertone

Not sure where you fall on the tone spectrum? Try these quick tricks:

1. The Vein Test

Look at the veins on your wrist in natural light.

• Cool Undertone = Blue or Purple Veins
• Warm Undertone = Green or Olive Veins
• Neutral Undertones = A Mix of Both

2. The Jewelry Test

Which looks better on your skin?

3. The Sun Test

How does your skin react to sun exposure?

• Cool Undertone = Burns Easily
• Warm Undertone = Tans Easily
  
• Neutral Undertones = A Mix of Both

4. Seasonal Test

What season are you?

• Cool Undertone = 
  • Summer: Light ash blonde to medium ash brown (no red or gold highlights)
  • Winter: Medium to dark ash brown, ash, or blush black (no red or gold highlights)
• Warm Undertone = 
  • Spring: Light golden blonde to medium brown with gold highlights
  • Autumn: Red, auburn, dark brown, or black with red or gold highlights
• Neutral Undertones = A Mix of Both

Warm Tones

Warm tones deliver a bright, sun-kissed glow that illuminates your complexion. If your skin features yellow, golden, or peach undertones, warm shades enhance your warmth. 

Cool Tones

Cool tones give a sleek, icy edge and tend to tone down redness in the skin. If you have pink or blue undertones, a cool-toned wig is for you!

Neutral Tones

Neutral tones are the “safe zone”- they’re versatile and flattering on most skin tones. Perfect for first-time wig wearers who are unsure where to start with color.

Final Thoughts

Choosing a wig color isn't about following rules - it’s about finding what makes you feel confident and beautiful! Understanding undertones can be a game-changer when you're shopping, but ultimately, the best color is the one that makes you feel like your best self. When in doubt, ask us - we would love to help you find your perfect match!

With love,
McKenna

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