Summer Style Aesthetics

 

I’ve always loved the changing seasons—there’s something so exciting about the fresh start each one brings. Every season offers a chance to reset your style, experiment with new aesthetics, and embrace a different mood. With aesthetics being such a fun and popular way to express yourself right now, I thought it would be the perfect time for us to build full looks around a few summer vibes, complete with the perfect wig to match!

Today, we’re diving into three dreamy summer styles: Coastal Grandma, Cottagecore, and Farmers Market. Whether you’re feeling breezy, romantic, or effortlessly earthy, I’ve got the wig pairings to help you bring each look to life.

Coastal Grandma Aesthetic

Imagine a breezy morning by the coast, the sun peeking through gauzy curtains as you sip your coffee in a linen button-down and soft, neutral-toned trousers. This is the essence of the “coastal grandma” style—a look that whispers quiet luxury and effortless charm. It's all about feeling relaxed, yet refined, with a wardrobe that feels both intentional and easygoing. Think neutral palettes softened with muted blues and greens, accessories like gold jewelry, classic sunglasses, and a cute tote.

For this look, I embraced the effortless, breezy vibe with striped linen pants and a flowy denim tank—perfect for warm days and easygoing outings. I accessorized with gold earrings, a macramé tote, and a pair of chic tan sandals to complete the laid-back yet stylish ensemble. To complement the outfit, I’d go with a short, low-maintenance hairstyle that still feels refined and pulled together. Two of my go-to styles that nail this look are Noriko Sky and Estetica Jones.

Noriko Sky is all about effortless sophistication. This short style features feathered layers and soft, wispy ends that create a sense of ease and movement that feels breezy and natural, ideal for windswept mornings by the water or lazy afternoons on the porch. The wispy bangs offer a gentle touch of elegance while maintaining classic, perfect for the lived-in sophistication associated with the coastal lifestyle. It’s made with synthetic fibers and comes with a standard cap, offering an easy, ready-to-wear option that always looks polished. And for those who need a bit more room, it's also available in a larger cap size.

Then there's Estetica Jones, which brings a playful, sun-kissed twist to the coastal grandma look with its windswept waves just like you came in from a salty ocean breeze, and the choppy layers add a gentle body. The bangs frame the face perfectly, complementing any sun hats and sunglasses. This medium-length bob feels like a day spent by the sea—effortless, flirty, and full of movement. Jones adds that touch of carefree charm that completes the look, making it perfect for anyone who wants a hairstyle that feels both casual and curated.

Together, these styles capture the heart of the coastal grandma aesthetic: relaxed, refined, and ready for whatever the day brings.

Cottagecore Aesthetic

Cottagecore is inspired by a world where time slows down and beauty is found in the simplest of things. I imagine warm afternoons spent barefoot in a sunny meadow, quiet gardens, and homemade pies. This aesthetic is deeply inspired by the charm of rural life—a gentle nod to nature, nostalgia, and a slower, more mindful way of living. When I think of cottagecore fashion, I picture vintage-inspired pieces with flowy silhouettes, lace collars, and romantic ruffles. Long, tiered skirts sway softly with each step, and prairie-style dresses in earthy tones, warm neutrals, and soft pastels create an effortlessly dreamy look. Accessories are delicate and thoughtful: woven baskets, dainty jewelry, headbands, and bows. It's a soft, whimsical style that feels like stepping into a fairytale. So I styled this look with a long white three tiered skirt, a navy blue blouse with subtle bows and a ruffled collar accessorized with a white silk hair bow and white ballet slippers.

To match this aesthetic, I’ve paired two of my favorite wigs that beautifully capture the essence of cottagecore: Alexander Couture’s Avalon and Envy’s Brianna. Avalon is a long, wavy style that flows naturally, like hair tousled by a summer breeze. With its lace front cap and synthetic fibers, it offers a realistic look while staying easy to wear. It’s the perfect choice for someone wanting that effortless, windswept feel—whether you’re out picking wildflowers or curled up with a book under a tree.

 

With its long, flowing layers and loose curls, Brianna captures that dreamy, fairytale-inspired feel that defines the cottagecore style. The face-framing layers add a romantic, slightly nostalgic touch, reminiscent of old-fashioned storybooks or vintage countrysides. Whether you are wearing a ruffled blouse, a flowy dress, or holding a basket of fresh flowers, Brianna complements the look with a quiet elegance. This style comes with a lace front and monofilament top for a realistic hairline and versatile styling, perfect for braids and half up half down looks that the cottagecore aesthetic loves. Brianna features synthetic hair fibers for simplicity when styling.

Both styles bring that whimsical, storybook charm to life, perfect for anyone drawn to the sweet simplicity and poetic beauty of the cottagecore world.

Farmers Market Aesthetic

There’s a certain charm to the farmers market aesthetic—an effortless blend of style and ease that feels like a slow Saturday morning captured in an outfit. Picture yourself strolling past booths filled with fresh produce and homemade jam. It’s about looking naturally put together without trying too hard. Think soft, breathable, and easy pieces—like wide-leg pants, relaxed jumpsuits, worn-in overalls, and classic gingham. A nature-inspired color palette sets the tone: soft greens, warm terracotta's, faded blues, and earthy neutrals for that slow-living, coffee-in-hand kind of vibe. Accessories are minimal but thoughtful—canvas or woven bags, round sunglasses, and simple gold jewelry.

For this look, I went with a loose gingham baby doll tee paired with wide-leg jeans for an easy, laid-back vibe. I kept the accessories simple: basic sandals, a classic canvas bag, and a gold watch for a subtle, timeless touch. The hair stays natural, fresh, and effortlessly styled—perfectly complemented by pieces like the Orchid Liana or Raquel Welch’s Straight Up With A Twist Elite, both offering that relaxed yet refined feel that fits the aesthetic beautifully.

The Orchid Liana perfectly captures that carefree, market-morning vibe. Its soft, tousled waves offer a lived-in, low-maintenance look that mirrors the relaxed pace of a day spent browsing fresh produce. The slightly layered bob falls just above the shoulders, framing the face in a way that feels effortless and natural, never overdone. Full, wispy bangs add a touch of softness and femininity, complementing the farmers market aesthetic where vintage charm meets modern ease. Made with synthetic fibers and featuring a standard cap construction, Liana stays lightweight and fuss-free—ideal for those who want a style that looks great with minimal effort.

For a sleeker take, the Raquel Welch Straight Up With A Twist Elite offers a refined structure without looking overly formal. The chin-length bob with gentle layering feels elevated but still relaxed, perfect for this style where effortless is key. The face-framing layers enhance the natural, easygoing spirit of a casual outdoor morning. This wig is made with heat-friendly hair fibers, making it easy to maintain while keeping a flawless finish. It also comes with a monofilament top, extended lace front, and partially hand-tied cap, giving you lots of versatility. Whether you are sipping a lavender latte or browsing vintage ceramics, this style transitions effortlessly between casual charm and quiet elegance, capturing the essence of this style.

I hope you feel inspired to embrace the unique styles that resonate with your personal aesthetic. Whether you find yourself drawn to the breezy elegance of Coastal Grandma, the enchanting whimsy of Cottagecore, or the laid-back charm of Farmers Market. As we soak up the sun and savor all the moments of summer, let your style reflect the creativity of this vibrant season.

- Josie 💐

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